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A recent study by BrightEdge has revealed that the social profiles of most leading brands don't rank well in Google. While most of the leading consumer brands are investing a lot of time and money to increase their presence on the search engines they are doing very little to increase their social media presence...
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Smartphone users are unusually responsive to advertising, according to survey results Google has released. And this could be because searches on smartphones are weighted toward finding local information.
Apple frequently touts the number of applications available to iOS users, which now sits north of 350,000. But that number could be in danger of coming in second place to rival Google in just a few months time.
The decline is Android's first since the second quarter of 2009. Apple's iOS gained market share, jumping to 28% from 19% the previous quarter, while Research In Motion's BlackBerry OS fell to 14% from 19% a quarter earlier, the research firm said.
All those marketers who are rushing to increase their social media spend take note: A new study says social media has almost no influence on online purchasing behavior.
Apple's market capitalization has surpassed Microsoft's for a couple of years. Microsoft Corp. (MSFT)’s Windows sales slumped last quarter as the iPad crimped demand for consumer laptops, marking the first time in 20 years that the software maker...
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