A recent study by BrightEdge has revealed that the social profiles of most leading brands don't rank well in Google. While most of the leading consumer brands are investing a lot of time and money to increase their presence on the search engines they are doing very little to increase their social media presence...
Smartphone users are unusually responsive to advertising, according to survey results Google has released. And this could be because searches on smartphones are weighted toward finding local information.
Apple frequently touts the number of applications available to iOS users, which now sits north of 350,000. But that number could be in danger of coming in second place to rival Google in just a few months time.
The decline is Android's first since the second quarter of 2009. Apple's iOS gained market share, jumping to 28% from 19% the previous quarter, while Research In Motion's BlackBerry OS fell to 14% from 19% a quarter earlier, the research firm said.
Apple's market capitalization has surpassed Microsoft's for a couple of years. Microsoft Corp. (MSFT)’s Windows sales slumped last quarter as the iPad crimped demand for consumer laptops, marking the first time in 20 years that the software maker...
Speaking at the Global Mobile Internet Conference in Beijing on Wednesday, the head of Rovio Mobile, the developer behind the bestselling Angry Birds app, said that Apple's iPhone has changed the whole mobile market, noting also that the franchise has become the third most copied brand in China, behind Disney and Hello Kitty.
Social, the buzzword of the moment in Silicon Valley, often masquerades as something meaningful, as an index of human connection in the cold space between computers. For companies, social is synonymous with marketing.
Staying in the rarified Top 25 ranking on Apple's App Store is a bit of mad science for companies like Rovio, the makers of Angry Birds. Apple has its own, closely guarded algorithm for determining where an application lands.
According to the research firm, Google secured a reputation quotient (RQ) of 84.05, easily besting the second-place company, Johnson & Johnson. The conglomerate 3M and conglomerate holding company Berkshire Hathaway came in third place and fourth place, respectively. Apple was able to nab the fifth spot in the study with an 82.05 RQ