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As Twitter becomes an increasingly important marketing tool, a growing crop of Internet startups are offering new tactics to rank the online influence of companies' target customers in a trend that has the potential to reshape brand-consumer relationships.
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Skype can help boost the popularity of Windows-powered devices such as tablet computers, according to Colin Gillis, an analyst with BGC Partners LP in New York. Apple has boosted its share of the global phone market and is the biggest seller of tablets. Last quarter, Apple’s net income surpassed Microsoft’s for the first time...
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